Last updated: 3 July 2026
This Privacy Policy describes how VEX MMA collects, uses, stores, and shares your personal information when you visit our website, interact with us, subscribe to our marketing, or make a purchase from us.
VEX MMA is based in Perth, Western Australia. By using our website, you acknowledge that your personal information will be handled in accordance with this Privacy Policy.
When you visit our website, we may automatically collect certain information about your device and how you interact with our site. This may include your web browser, IP address, time zone, device type, operating system, referring website, pages viewed, products viewed, search terms, and information about how you browse and interact with our website.
We refer to this automatically collected information as Device Information.
We collect Device Information using technologies such as:
Cookies: Small data files placed on your device or computer, which may include an anonymous unique identifier. Cookies help us improve your browsing experience, remember your preferences, understand website traffic, support checkout functionality, and assist with marketing and advertising activities.
Log files: These track actions occurring on the website and may collect information such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
Web beacons, tags, and pixels: These are electronic files used to record information about how you browse and interact with our website, emails, SMS campaigns, advertisements, and marketing campaigns.
When you make a purchase, attempt to make a purchase, create an account, contact us, subscribe to our marketing, or otherwise interact with our website, we may collect certain information from you. This may include your name, billing address, shipping address, email address, phone number, order details, payment status, marketing preferences, and any other information required to process and fulfil your order or respond to your enquiry.
We refer to this information as Order Information.
Payment information is processed securely by our payment providers. We do not directly store your full credit card details.
When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.
We use the Order Information we collect to process and fulfil orders placed through our website. This includes processing payments, arranging shipping, providing invoices and order confirmations, handling returns or exchanges, and communicating with you about your order.
We may also use your Personal Information to:
Communicate with you;
Provide customer support;
Process and fulfil orders;
Send order confirmations, shipping updates, return updates, and other transactional messages;
Screen orders for potential risk, fraud, or suspicious activity;
Improve and optimise our website;
Personalise your shopping experience;
Send marketing emails or SMS messages where you have subscribed, opted in, or where otherwise permitted by law;
Provide information, offers, product launches, promotions, or advertising relating to our products or services;
Manage returns, refunds, exchanges, and warranty-related requests;
Comply with legal obligations; and
Protect our rights, property, customers, and business.
We use Device Information to help identify potential risk and fraud, particularly through IP address analysis. We also use Device Information to improve and optimise our website by generating analytics about how customers browse and interact with our site, and to assess the performance of our marketing and advertising campaigns.
If you subscribe to our newsletter, opt in through one of our website forms, enter your details at checkout, or otherwise provide consent to receive marketing communications, we may use your email address, phone number, order history, browsing activity, and marketing preferences to send you updates, offers, product launches, promotions, abandoned cart reminders, back-in-stock alerts, and other marketing content.
We may use Klaviyo or similar marketing platforms to manage our email and SMS marketing communications.
If you provide your mobile phone number and expressly opt in to receive SMS marketing from VEX MMA, we may send you text messages about offers, product launches, promotions, abandoned carts, back-in-stock alerts, order-related updates, and other relevant marketing communications.
You are not required to opt in to SMS marketing to make a purchase from us.
When you opt in to SMS marketing, we may collect and store information such as your mobile number, consent status, date and time of consent, sign-up source, message history, unsubscribe status, and interactions with our SMS messages.
We may use Klaviyo or similar SMS marketing providers to send and manage SMS communications. These providers may process your information on our behalf to deliver messages, manage consent records, track engagement, and process unsubscribe requests.
Message frequency may vary. Standard message and data rates may apply depending on your mobile provider.
You can unsubscribe from SMS marketing at any time by replying STOP to one of our SMS messages, using any unsubscribe instructions provided in the message, or contacting us at support@vexmma.com.
If we use a branded SMS sender ID, such as “VEX MMA” or similar, we will work with our SMS provider to manage any sender ID registration requirements that apply in Australia.
Even if you unsubscribe from SMS marketing, we may still send you important transactional or service-related messages where permitted, such as order confirmations, shipping updates, return updates, or customer support communications.
We aim to only send commercial electronic messages, including email and SMS marketing, where we have your consent or where otherwise permitted by law.
Where required, we keep records of marketing consent, including when and how consent was provided.
You can withdraw your consent to receive marketing communications at any time.
To unsubscribe from email marketing, click the “Unsubscribe” link at the bottom of any marketing email you receive from us.
To unsubscribe from SMS marketing, reply STOP to one of our SMS messages or follow the unsubscribe instructions included in the message.
We share your Personal Information with trusted third-party service providers who help us operate our website, process orders, deliver products, provide customer support, and run our marketing and advertising activities.
For example, we may share information with:
Shopify, which powers our online store;
Payment providers used to securely process transactions;
Shipping and fulfilment providers, including Australia Post and other delivery partners;
Email and SMS marketing platforms, including Klaviyo or similar providers;
Analytics providers, such as Google Analytics;
Advertising platforms, such as Meta, Google, and other marketing partners;
Customer support and business operations tools;
Fraud prevention and security providers; and
Professional advisers, legal advisers, or regulatory authorities where required.
These third parties may only access the information needed to perform their services for us, and they are responsible for handling your information in accordance with their own privacy policies and applicable laws.
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, court order, or other lawful request for information, or otherwise protect our rights.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be relevant or of interest to you.
We may use advertising tools such as Meta Ads, Google Ads, Google Analytics, Klaviyo, and similar platforms to understand customer behaviour, measure advertising performance, and deliver relevant advertising.
You can manage or opt out of targeted advertising through the privacy and advertising settings provided by the relevant platforms, including Meta, Google, and other advertising providers.
You can also control cookies through your browser settings. Please note that disabling cookies may affect the functionality and performance of our website.
Our website uses cookies and similar tracking technologies to improve your browsing experience, remember preferences, analyse website traffic, support checkout functionality, and assist with marketing and advertising.
Some cookies are essential for the operation of our website, while others help us understand how customers use our site or allow us to show relevant advertising.
You can choose to disable cookies through your browser settings. However, if you disable cookies, some parts of our website may not function correctly.
Some of our service providers may store or process Personal Information outside Australia. This means your information may be transferred to, stored in, or accessed from countries outside your country of residence.
This may include service providers located in countries such as the United States or other regions where our ecommerce, marketing, analytics, payment, fulfilment, or customer support providers operate.
Where this occurs, we take reasonable steps to ensure your Personal Information is handled securely and in accordance with applicable privacy laws.
When you place an order through our website, we will retain your Order Information for our records unless and until you ask us to delete this information, subject to any legal, accounting, tax, fraud prevention, dispute resolution, or business record-keeping requirements.
We retain Personal Information only for as long as reasonably necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Marketing consent records may be retained for compliance purposes, including to confirm when and how consent was provided or withdrawn.
You may contact us to request access to the Personal Information we hold about you, or to request that we correct, update, or delete your Personal Information.
We may need to verify your identity before actioning your request. In some circumstances, we may be required or permitted by law to retain certain information.
We take reasonable steps to protect your Personal Information from misuse, interference, loss, unauthorised access, modification, or disclosure.
Our website and checkout use secure technologies to help protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Our website is not intended for children, and we do not knowingly collect Personal Information from children under the age of 16.
If you believe a child has provided us with Personal Information, please contact us so we can take appropriate steps to remove the information.
Please note that we do not alter our website’s data collection and use practices when we receive a “Do Not Track” signal from your browser.
Depending on your location, you may have certain rights regarding your Personal Information. These may include the right to request access to the Personal Information we hold about you, request corrections, request deletion, object to certain processing, withdraw consent for marketing, or lodge a privacy complaint.
If you are located in the European Union, United Kingdom, or another jurisdiction with specific privacy rights, you may have additional rights under applicable privacy laws.
To exercise your rights, please contact us using the details below.
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or other operational reasons.
Any updates will be posted on this page with an updated “Last updated” date. We encourage you to review this Privacy Policy periodically.
For more information about our privacy practices, to ask a question, request access to your Personal Information, request a correction, unsubscribe from marketing, or make a privacy complaint, please contact us by email at support@vexmma.com or through the form on our Contact Us page.
